Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unmet customer needs. Companies that identify underserved segments can then outperform the competition by developing uniquely appealing products and services. Customer Segmentation is most effective when a company tailors offerings to segments that are the most profitable and serves them with distinct competitive advantages. This prioritization can help companies develop marketing campaigns and pricing strategies to extract maximum value from both high- and lowprofit customers.

Market segmentation is one of the means towards focused marketing efforts. TEG leverages customer data, market data, and industry data along certain commonalities such as demographics, distribution channels, price, lifestage and so on.

TEG adopts a Market Segmentation approach that is focused on data driven insights that help in devising, assessing, and possibly tailoring your product/service strategy. Thereby TEG helps you direct the relevant marketing efforts towards the corresponding segments.

Marketing Mix Models quantify the sales impact of various marketing activities and determine effectiveness and ROI for each marketing activity. Our optimization techniques can provide a roadmap for the future by showing how to adjust marketing strategies, plan budgets, manage channels, create pricing strategies, and produce the highest return for your marketing investments.

TEG helps companies untangle multichannel marketing's effects using sophisticated statistical models. By leveraging historic information, such as syndicated point-of-sale data and companies’ internal data, TEG helps you to quantify the sales impact of various marketing activities and its contribution to sales-volume, effectiveness, efficiency and ROI.

The learnings are then adopted to adjust marketing tactics and strategies, optimize the marketing plan and also to forecast sales while simulating various marketing scenarios for a ‘What-if’ analysis. The marketing manager can optimize the budget by allocating spends to those activities which give the highest return on investment. Marketing Mix Modeling helps brand managers identify the right mix of advertising media and make better business decisions in terms of allocating marketing spend and media planning.

Devoting money to consumer or trade promotions can be an effective way to boost business activity. But in planning your promotions, it’s important to understand the insights that make the difference between profitable promotions and those that fall flat of expectations

Promotion effectiveness as determined by lead quality underscores the linkage, and the need for close alignment, between marketing and sales. Understanding the effectiveness of a particular marketing campaign in the business to business space isn't easy. The sales cycle can be lengthy, and tying revenue and incremental sales to any particular program is difficult.

At TEG we closely examine your promotion activities, such as coupons, special packs, discounted prices, buy-one-get-one, special displays, feature ads and event or sponsor-driven promotions to determine the impact of these activities on sales and profits. With these facts clearly understood, you’ll have the insights to improve your promotion plans for increases in revenues and profit, market impact and enhanced marketing ROI.

Product affinity analysis or market basket analysis, as it is variously called, identifies products that sell together by looking for trends in customer purchase data. Product Affinity enables an organization to detect product/service purchase patterns, linkages, and cross-sell opportunities in order to increase revenues. Results from this application will enable the organization to identify, with a high degree of accuracy, those customers most interested in specific products, services and product/service groupings. Some benefits that can be realized from utilizing this solution are improve customer knowledge allowing company to better understand what their customers are likely to buy and not buy and increase revenue and decrease costs by identifying those customers most likely to respond to cross-sell campaigns. TEG helps you plan the layout of products in a store to maximize sales and improve accessibility for customers.

A marketing dashboard is a collection of what are believed to be the most critical diagnostic and predictive metrics, organized in a way to promote the recognition of patterns of performance. A good marketing dashboard gives you critical information at the right time, is easy to understand, and helps you make judgments without taking your eyes off the road. TEG helps you develop customized dashboards tailored to your organization’s requirements. We can deliver a simple marketing dashboard for your organization, by focusing on your marketing metrics including customer service, satisfaction and process mapping. TEG can help you measure customer focus in ways that actually help you identify issues and priorities. We will make sure you get this critical information early. Financial statements and sales figures tell about history, our work will tell you about the future.